Devangi Outdoor Advertising installs two new digital billboards at Ghatkopar's Amar Mahal flyover | Media4Growth

Two 40×40 foot digital billboards are set to drive significant brand visibility at one of Mumbai’s busiest transport hubs.

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Devangi Outdoor Advertising has enhanced its footprint in Mumbai’s outdoor advertising space with the installation of two impressive 40×40 foot digital billboards at the high-traffic Amar Mahal flyover in Ghatkopar. Located near Tilak Nagar railway station, these billboards are poised to become a prime advertising destination, reaching millions of daily commuters who pass through this bustling transport corridor.

Strategically positioned in Ghatkopar, a key residential and commercial hub, the Amar Mahal flyover serves as a vital link between Mumbai’s eastern suburbs and central business districts such as Dadar, Parel, and beyond. The combination of heavy vehicular traffic on the flyover and the constant flow of pedestrians from the nearby railway station ensures maximum exposure for advertisers. Tens of thousands of office workers, students, and shoppers pass through this area each day, making it an ideal spot for brands looking to capture attention in one of Mumbai’s busiest zones.

The placement of these digital billboards offers significant advantages. The proximity to Tilak Nagar railway station ensures high visibility during peak commute times, while the flyover itself connects major arterial roads, bringing in thousands of vehicles daily. Thanks to their large size and prominent positioning, the billboards are visible from multiple directions, allowing brands to engage a wide and diverse audience.

With six advertising slots already fully booked, Devangi Outdoor’s digital billboards offer advertisers the ability to display dynamic content that can rotate throughout the day, tailoring messages to specific audiences during different times. Whether it’s the morning rush or the evening commute, brands can maximise engagement by adjusting their campaigns based on the flow of traffic.

This installation is part of Devangi Outdoor’s broader strategy to expand its portfolio of premium outdoor advertising locations. With over 400 prime sites across Mumbai, the company continues to solidify its position as a leader in the city’s highly competitive advertising market. By securing high-impact locations like the Amar Mahal flyover, Devangi Outdoor Advertising is addressing the growing demand for innovative, high-visibility advertising solutions in Mumbai’s urban landscape.

Payal Patel, Co-Founder of Devangi Outdoor Advertising, said, “These new digital billboards not only provide advertisers with a cutting-edge platform but also set a new benchmark for outdoor advertising in the city, driving brand visibility and engagement in one of Mumbai’s most strategic locations”.

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