Palmer Digital Group Brings Message of Monetization to National Restaurant Show

Tucker Adkins

May 17, 2023 - Press Releases, RTA,

Aurora, Illinois, May 15, 2023 — Palmer Digital Group, a full-service supplier and installer of indoor and outdoor digital kiosks, drive-thru digital menu boards and canopy systems, returns to the National Restaurant Association Show this week with its latest outdoor display solutions for QSRs and Fast Casual restaurants. The full-service supplier, which also provides planning and installation services, will demonstrate its all-in-one outdoor digital menu board solutions and EV charging stations, showcasing PDG's enclosures, integrated displays, and dynamic digital out-of-home (DOOH) media support for EV kiosks.

The Restaurant Show has proven a lucrative venue for PDG over the years, and the company anticipates that this year's event will once again deliver. "We have onboarded at least four distribution partners each year, and our calculations prove that each one represents at least $500,000 in new annual sales," said Chuck Lewis, Vice President, Palmer Digital Group. "That speaks to the value of demonstrating at this show, as do the contracts we have won from end customers like Buona that discovered us here."

Lewis notes that QSR and Fast Casual restaurants are eager to transition to digital inside and outside their stores, and PDG"s installation services remove the time and costs of site planning, site preparation and crane lifts for end businesses. Many PDG menu board structures can be installed by two technicians, which along with the company's installation services is a key differentiator from competitors.

Palmer Digital Group will exhibit at Booth 5550 and contribute to demonstrations at three CMS partner booths. Across all four booths, visitors can see how businesses can creatively arrange, manage, update and monetize menu board content across one or more display panels. However, visitors will need to come to PDG's booth to see its all-in-one EV charging solution, a Level 2 80-amp EV kiosk that supports dynamic DOOH content, energy-efficient electrification, cloud-based performance monitoring, and mobile payment solutions among other attributes.

"We see increasing interest in our EV charging solutions because they draw in new clientele that QSR and Fast Casual businesses can upsell to as they charge their vehicles," said Lewis. "Restaurants can post their menu and promotional content on these displays in their parking lots as an appetizer to the dine-in customer experience."

For digital menu boards, PDG will provide single, double and triple outdoor enclosures with integrated displays across their three CMS partner booths. All three companies resell PDG enclosures that provide robust structural support for digital menu boards.

· At Booth 6674, EyeCatch Networks will show PDG's QSRMB255 double digital menu board solution with Samsung displays and content powered through its digital signage software.

· At Booth 8216, Stream LLC will show PDG's QSRMB255 double and QSRMB155 single digital menu board solutions with LG displays and content powered through its digital signage software. PDG's single-board solutions are often deployed as pre-sell boards at the beginning of the customer's drive-thru journey.

· At Booth 6178, Zero-In will show PDG's QSRMB355 triple menu board solution with Samsung displays and content powered through its digital signage software.

The National Association Restaurant Show takes place May 20-23 at McCormick Place in Chicago. Email Chuck Lewis at [email protected] to make an advance appointment.